Wow. What a few weeks for Project Daniel. Images of Daniel have graced news outlets around the world, placing his face and his issues in the forefront of social discussions. These are important times, when we must remind ourselves and each other that the power of media is not just to advertise, but also to advocate. The importance of Project Daniel is not just that Daniel and a small group of people in the Sudan gained access to the latest technology to provide a solution to a perennial problem, but that the project has resulted in awareness that new technologies are capable of generating these never-seen-before solutions.
It is truly a time for innovation, and for increasing accessibility to the tools of innovation.
At the Cannes International Festival of Creativity, the Not Impossible Labs spot for Project Daniel was awarded three lions:
- The Cannes TITANIUM for Project Daniel sponsored by Precipart and Intel (from The Ebeling Group/Not Impossible Labs & Richard Van As/Robohand)
- A Cannes Gold Lion in the Product Design category for Project Daniel, sponsored by Precipart and Intel (from The Ebeling Group/Not Impossible Labs & Richard Van As/Robohand); and
- A Cannes Bronze Lion in the Branded Content & Entertainment category for Project Daniel, sponsored by Intel and Precipart (from The Ebeling Group/Not Impossible Labs, Venables Bell & Partners, Richard Van As/Robohand)
What an honor for everyone involved.