Now THIS was a nice surprise, our Don’s Voice team being recognized with a SxSW Interactive Innovation Award, going back-to-back after the win last year for Project Daniel. Very exciting stuff.
Here’s an excerpt of something Elliot wrote about the experience for Campaign Brief shortly after the festival.
“By the time the SxSW Interactive Innovation Awards rolled around, I thought sitting up back with Sx’s kick-ass staff was the best plan for an enjoyable low-key night ahead of my plane ride back to California. And as the opening comedians cracked gags about the night Ed Sheeran crashed on their couch, I was lulled me into a false sense of security.
When the 2nd category came up, “Awarded for the best new way to connect and communicate with others,” and my team’s project announced the winner, my reaction to winning back-to-back innovation awards morphed from a burst of the usual Aussie expletives to the exhausting realization that I’d now have to run the full length of the function hall to reach the stage in time to deliver a 140-character acceptance speech. I mumbled something about “collaboration being the key to meaningful innovation,” something about “pursuing our passions and identifying others who’ll help us pursue our purpose” then snaked my way to the airport, and onto a plane just as Big Boi, St, Lucia and Biz Markie got to the Sx-stage for the official closing night send-off.
If last year paved the road, and this year saw it gilded, I only hope I can live up to the hype in 2017 and deliver something that might again be worthy. Because, when it comes down to it, it’s always fun when you do work that matters.”