My Special Aflac Duck
A Social Robot Providing Comfort and Joy to Kids with Cancer
Client
Aflac
Year
2018
Services
Media & Campaign strategy
Story strategy
Awards
Cannes Lions
SE Emmy
Credits
Directed by Elliot V. Kotek
Written by Alexis Rehrmann & Elliot V Kotek
Erynn Patrick DP
Produced by Elliot V Kotek & Danielle Goldfarb Sound by Kyle McLane
Edited by Michael Engelken.
With Malakai Dean, Hannah Swain, Ashley Lopez, Logan Nobriga, Lily Bumpus, Dylan Wolfe & Vincent Dominguez
Innovating Support for Childhood Cancer Patients
My Special Aflac Duck is designed to offer emotional support and companionship to children during their cancer treatments. This initiative not only underscores Aflac’s commitment to the under-resourced pediatric cancer cause but also positions the company as a leader in corporate social responsibility. Through the integration of technology with empathy, Aflac
ensures that these young patients receive the comfort they need during a challenging time in their lives. By providing My Special Aflac Duck to each of the 15,000 newly-diagnosed pediatric cancer patients in the U.S. annually at no cost to families or hospitals, Aflac infused its beloved corporate mascot with a profound social purpose.
