Sundance Film Festival Slogan “Risk Independent”
Client
Sundance Film Festival
Year
2019
Services
Slogan
Media Strategy
Awards
Red Dot Design Awards
Compasso d'Oro
Good Design Awards
No Risk, No Reward
The 2019 Sundance Film Festival celebrated boldness and authenticity in storytelling, urging artists to embrace risk as a catalyst for creativity. Risk propells artists forward and connects them intimately with their audiences.
At Sundance, the call to “Risk Independence” resonated deeply, encouraging filmmakers to defy convention and champion stories that challenged the
norm. By embracing risk, both artists and audiences embarked on a journey of discovery, forging connections through narratives that were audacious, authentic, and unapologetically bold. Sundance celebrated the power of risk to ignite change, inviting all to join in the pursuit of unfettered creativity and the freedom it brought to storytelling.
